A DIGITAL BRAND AGENCY FOR SMALL BUSINESS
With nearly a decade of experience shaping small to mid-sized businesses, CL Studio is more than a creative partner. We’re a long-term ally in building brands with staying power.
Based in Nashville and working with brands nationwide, CL Studio is a boutique digital brand agency for small businesses. Led by Chloe Leonard, we help service-based and e-commerce businesses transform from DIY beginnings into fully realized brands built for confidence and staying power.
As a boutique digital brand agency focusing on web design, branding, and marketing, we take on a select number of clients to ensure each project receives the attention and intention it deserves. You'll work directly with the seasoned designers, developers and professionals behind the vision — collaborators who are as invested in your brand’s evolution as you are.
We know lasting brands aren’t built on visuals alone. They’re rooted in strategy, shaped by positioning, and brought to life through thoughtful execution. We design cohesive brand ecosystems that fuel long-term growth, aligning identity, strategy, web, and marketing direction across every touchpoint.
Our Services
BRAND STRATEGY & IDENTITY
Branding Essentials
Mission + Values
Positioning + Industry Analysis
Brand Archetype
Brand Voice
Brand Messaging
Creative Direction
Brand Guidelines
Photography Direction
WEB DESIGN & DEVELOPMENT
Website Strategy
Copywriting
Squarespace Template Sites
Squarespace Custom
Shopify Template Sites
ShowIt Sites
SEO Strategy + Optimization
Marketing Design & STRATEGY
Email Marketing Strategy
Email Design
Social Media Design
Social Media Creative Direction
Digital Collateral
Print Collateral
Campaign Ideation + Execution
The Experience
"Chloe has been instrumental in building and growing our business. From branding and website development, to blogs and overall messaging, she has shaped the entire landscape of our practice in a way that has exceeded our expectations.
She is incredibly efficient, highly proactive, and always one step ahead—constantly anticipating our next needs before we even voice them. Chloe and her digital brand agency team bring exceptional ideas, strategic insight, and a deep understanding of our vision, executing everything with precision and creativity.
Beyond her immense talent, Chloe is an absolute joy to work with. Her passion, professionalism, and dedication shine through in everything she does. I cannot recommend her highly enough to any business looking for a true partner who will elevate their brand and drive real growth.”
– Carly Klein, President of National Hair Loss Medical Aesthetics
"Chloe understood exactly what my therapy practice needed to elevate to the next level! Her ability to craft a cohesive brand identity and design a stunning, user-friendly website made all the difference. I will absolutely be recommending her to anyone looking for expert branding and web design.
My favorite part of working with CL Studio was Chloe’s talent for translating my vision into a brand and website that not only looks beautiful but also functions seamlessly. She took the time to truly understand my goals and delivered a final product that exceeded my expectations. If you're looking for a designer who genuinely cares about your brand’s success, CL Studio is the perfect choice!"
— Erica, Founder of Elevé Therapy & Co
"10/10, 5 Stars, 100% Satisfaction. My experience working with Chloe was exceptional. Her design chops were matched only by her customer service, quality of results, and speed of execution. She not only listened to my vision but brought great ideas to the table that elevated the final website design.
As a result, I've received incredible feedback, my brand perception has increased, and I've even received new leads just from SEO strategy alone. I would hire Chloe again in a heartbeat and recommend her to any business owner. I have really high expectations for customer service and excellence in results and Chloe hit all of them and more.”
— Brooke Taylor, Top Coach for Conscious Leaders
“Working with Chloe was the most smooth and efficient process I’ve ever had when building a website … and I’ve been through the process many times in all my businesses! When going through the discovery phase, Chloe was very creative and professional. She nailed down all our ideas the first time.”
— Karena Dawn, Founder of Tone It Up & The Big Silence
“I'm so grateful for your help and support as we made such a huge transition this year. Seriously could NOT have done it without you and we are so incredibly proud of the new site which will use as such a massive launching platform for when we go to launch the app.
I always felt like the (old) website honestly stopped me from being the best that I could for my audience and creating new things which I know I could be better at. So this is a little deeper for me because I felt like that always held me back and I don’t want it to hold me back anymore. But I feel like I CAN really step into my FULL POTENTIAL as far as what I can bring to my audience and THAT FEELS GOOD.”
— Danielle Pascente, Creator of the DP FIT App
“Chloe, you absolutely understood the assignment. I loved working with you and watching your creative vision bring my website and branding dreams to life. As a fellow creative in a different field, I really got to experience your creative gift from a client perspective, which is something I do not get to do often (as I'm usually on the Creator side) and you made everything so fun and easy - you're truly a magician.
My favorite part was probably just the excitement and anticipation of each new thing you'd show me, and then just being blown away by it all. You made this process so fun and approachable and I would absolutely recommend CL Studio to anyone and everyone who wants a unique and badass website/branding package.”
— Carli Grommet, Founder of CG Studio Interiors
Meet Your Team
Chloe Leonard
Founder + Creative Director
What started as building pretend brands and websites in collage quickly evolved into a decade-long career spanning photography, editing, and social media marketing for major wellness brands and Sony Music, studying PR in Florence, and ultimately multi-media design. Since 2017 starting as a solopreneur and now a digital brand agency, she’s brought brands to life for clients like Almost 30 Podcast, Clearstem Skincare, Harper Collins, and Free People, with a focus on SEO-driven strategy, elevated branding, and custom websites that meet clients where they are and help take them where they want to go. Based in Nashville, TN, she splits her time between designing from coffee shops (happily paying $7+ for a great cappuccino), hanging with her dog Bowie, and writing and performing music for her own projects.
Sofia Shackel
Associate Designer
Sofia is a Nashville-based graphic designer and Chloe's right hand woman. With an education in design, and over 4 years of design experience, she knows that every brand deserves a thoughtful approach and purposeful direction to truly stand out. You may see Sofia in all-hands meeting, but most of her work is behind the scenes executing on the finer details that elevate your branding, website, collateral, or templates.
Where good brands become great, by design.
Meet the expert brand and web design agency for small business clients, committed to aligning identity, web, and marketing for growth.