With nearly a decade of experience shaping small to mid-sized businesses, CL Studio is more than a creative partner. We’re a long-term ally in building brands with staying power.
Based in Nashville, TN and beyond, we are a boutique multi-disciplinary studio led by Chloe Leonard.
As a boutique studio, we take on a select number of clients to ensure each project receives the attention and intention it deserves. You'll work directly with the seasoned designers, developers and professionals behind the vision — collaborators who are as invested in your brand’s evolution as you are.
We know lasting brands aren’t built on visuals alone. They’re rooted in strategy, shaped by positioning, and brought to life through thoughtful execution. We design cohesive brand ecosystems that fuel long-term growth, aligning identity, strategy, web, and marketing direction across every touchpoint.
Our Services
BRAND STRATEGY & IDENTITY
Branding Essentials
Mission + Values
Positioning + Industry Analysis
Brand Archetype
Brand Voice
Brand Messaging
Creative Direction
Brand Guidelines
Photography Direction
WEB DESIGN & DEVELOPMENT
Website Strategy
Copywriting
Squarespace Template Sites
Squarespace Custom
Shopify Template Sites
ShowIt Sites
Optimization
SEO Fundamentals
Marketing Design & STRATEGY
Email Marketing Strategy
Email Design
Social Media Design
Social Media Creative Direction
Digital Collateral
Print Collateral
Campaign Ideation + Execution
Notable Client Wins
Sold out products in the first week of launch
Email campaigns with a 44% open rate average with thousands of subscribers
Collaborations with major brands like Free People and Bala
200% site traffic growth after a rebrand + website refresh
New clients and customers acquired through SEO strategy
Features in publications like Architectural Digest, Bustle, Forbes, and more!
The Experience
"Chloe understood exactly what my therapy practice needed to elevate to the next level! Her ability to craft a cohesive brand identity and design a stunning, user-friendly website made all the difference. I will absolutely be recommending her to anyone looking for expert branding and web design.
My favorite part of working with CL Studio was Chloe’s talent for translating my vision into a brand and website that not only looks beautiful but also functions seamlessly. She took the time to truly understand my goals and delivered a final product that exceeded my expectations. If you're looking for a designer who genuinely cares about your brand’s success, CL Studio is the perfect choice!"
— Erica, Founder of Elevé Therapy & Co
"10/10, 5 Stars, 100% Satisfaction. My experience working with Chloe was exceptional. Her design chops were matched only by her customer service, quality of results, and speed of execution. She not only listened to my vision but brought great ideas to the table that elevated the final website design.
As a result, I've received incredible feedback, my brand perception has increased, and I've even received new leads just from SEO strategy alone. I would hire Chloe again in a heartbeat and recommend her to any business owner. I have really high expectations for customer service and excellence in results and Chloe hit all of them and more.”
— Brooke Taylor, Top Coach for Conscious Leaders
“Working with Chloe was the most smooth and efficient process I’ve ever had when building a website … and I’ve been through the process many times in all my businesses! When going through the discovery phase, Chloe was very creative and professional. She nailed down all our ideas the first time.”
— Karena Dawn, Founder of Tone It Up & The Big Silence
“I'm so grateful for your help and support as we made such a huge transition this year. Seriously could NOT have done it without you and we are so incredibly proud of the new site which will use as such a massive launching platform for when we go to launch the app.
I always felt like the (old) website honestly stopped me from being the best that I could for my audience and creating new things which I know I could be better at. So this is a little deeper for me because I felt like that always held me back and I don’t want it to hold me back anymore. But I feel like I CAN really step into my FULL POTENTIAL as far as what I can bring to my audience and THAT FEELS GOOD.”
— Danielle Pascente, Creator of the DP FIT App
“Chloe, you absolutely understood the assignment. I loved working with you and watching your creative vision bring my website and branding dreams to life. As a fellow creative in a different field, I really got to experience your creative gift from a client perspective, which is something I do not get to do often (as I'm usually on the Creator side) and you made everything so fun and easy - you're truly a magician.
My favorite part was probably just the excitement and anticipation of each new thing you'd show me, and then just being blown away by it all. You made this process so fun and approachable and I would absolutely recommend CL Studio to anyone and everyone who wants a unique and badass website/branding package.”
— Carli Grommet, Founder of CG Studio Interiors
Your brand’s next ally awaits.
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