Online Fitness App
Lexfish (Alexis Fischer) is a dynamic movement coach offering on-demand and live fitness classes through her MOVE by LEXFISH platform—designed as a “new favorite safe space on the internet” for wellness, inclusivity, and positive energy. With a background in dance, kinesiology, and more, Lex brings purpose-driven expertise to every session, ensuring workouts are both inspiring and accessible for all bodies, ages, and fitness levels. Her brand is all about fostering growth and connection through uplifting movement and community.
For Lexfish, we set out to create a fitness branding and website design that was anything but standard. The goal of this rebrand was to capture Lex’s unique essence as a Pilates and fitness coach—one that prioritizes how you feel in your body and in life, rather than just how you look. Her practice blends movement, mindset, and community, and we wanted every element of the brand and website to reflect that.
OUR APPROACH
We infused the site with interactive animations, creative loading transitions, and some of Lex’s signature sayings to bring her personality to the forefront. Stunning photography by Maddie Cordoba showcases Lex and her thriving community, creating an authentic connection that inspires visitors to see themselves in the brand.
Community is at the heart of the Lexfish movement brand, so we highlighted real members throughout the site to reinforce trust and relatability. We also crafted a playful and interactive About page that gives newcomers the chance to truly get to know Lex—because in fitness, people stick with a workout when they connect with the instructor.
Finally, we built a seamless user experience with strategic CTAs for her app and membership sprinkled throughout the site, encouraging sign-ups without disrupting the flow. The end result is a digital home that feels personal, modern, and true to Lexfish—positioning Lex not only as a fitness coach but as a leader in community-driven, boutique wellness.
