https://www.chloeleonard.com/blog daily 0.75 2026-04-03 https://www.chloeleonard.com/blog/how-to-design-email-newsletters monthly 0.5 2026-04-03 https://www.chloeleonard.com/blog/how-to-design-a-portfolio-website-that-wins-clients monthly 0.5 2026-04-02 https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/344349ab-31e3-4822-9342-3d628dd8137f/how+to+design+a+porfolio+website+that+wins Notes From The Studio - How to Design a Portfolio Website That Wins Clients - Start With Positioning Before Design Your individual portfolio pages should immediately answer these questions. Who did you serve exactly in this project? What industry were they in? What problem do you solve? Why should someone trust you because of this project? People want to know the behind the scenes details about this project, including the obstacles, the breakthroughs, and the moments that changed everything. They want to understand the way your brain thinks so explain this as if you were sitting down with a potential client and telling them the story of this project. Because in the end, if they can relate to and appreciate your way of doing things, they will trust you. https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/dc2e0d11-1fa5-4c73-922a-24e1e6434bda/How+to+Design+a+Portfolio+Website+That+Wins+Clients Notes From The Studio - How to Design a Portfolio Website That Wins Clients - Curate Work That Reflects Future Clients Many creatives initially build portfolios that showcase past work, which is great especially if you are proud of the projects you’ve created! But something to keep in mind is that your portfolio should also reflect the level of client and project you want next, not just what you have done before. Your portfolio should be a window into your future potential. This is especially important if you are moving from DIY projects into a more established business phase. In other words, clients want to see proof that you can support their growth too, not just create something that looks nice. Your own site becomes proof of your expertise so if you cannot clearly position your own value, clients will struggle to see it too. https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/f7e0cf8e-ded5-4b03-8a64-ebb434bd396a/How+to+Design+a+Portfolio+Website+That+Wins+Clients Notes From The Studio - How to Design a Portfolio Website That Wins Clients - Design For Trust And Ease You know what builds trust faster than creativity alone? Consistency. This means that your specific colors, typography, photography style, and tone should feel cohesive across every page. What happens when visitors feel that consistency is that they subconsciously associate it with professionalism and reliability. https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/184e25ed-8a18-4184-8cba-a5f5e7f8a8b7/CL+Studio-+How+to+Design+a+Portfolio+Website Notes From The Studio - How to Design a Portfolio Website That Wins Clients If you’ve ever worked with or are planning on working with a boutique branding agency like CL Studio, this is usually where the biggest transformation happens because strategy and design are built together instead of separately. A brand and web design studio can help you create brand consistency across your various platforms if you are done trying to do it yourself. https://www.chloeleonard.com/blog/what-to-look-for-in-a-small-business-branding-agency monthly 0.5 2026-03-31 https://www.chloeleonard.com/blog/what-is-holistic-branding monthly 0.5 2026-03-30 https://www.chloeleonard.com/blog/personal-brand-vs-business-brand monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/d9ebb46d-1f10-4111-841d-3535699386c6/jenna+kutcher+personal+brand+vs+business+brand Notes From The Studio - Personal Brand vs Business Brand: Which One Should You Build? - For example, take Jenna Kutcher. First of all, her name is her brand, so that should give away that it’s a personal brand right off the bat (another contrasting example of that in a second). Second, her audience is primarily connected to her identity, story, values, and lived experiences, not just a single product, service, or company offering. Her content, messaging, and business ecosystem consistently center around her life journey, from her career transitions and entrepreneurship to motherhood, wellness, and personal growth. This positions her as the product’s core vehicle of trust and transformation. While she does sell courses, programs, and educational resources, they are extensions of her perspective and methodology rather than standalone branded entities that could easily exist without her. https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/146cdec8-496b-4d66-9469-59db89c9733e/CGStudio-interior-design-clstudio Notes From The Studio - Personal Brand vs Business Brand: Which One Should You Build? - For example, let’s take my business, Chloe Leonard Studio AKA CL Studio! I decided to name it Chloe Leonard Studio instead of something non-related to me like Grain Studio or Saffron Creative because I wanted to position it uniquely. T here are a lot of personal named businesses out there for service providers like our client and luxury Nashville interior designer, CG Studio Interiors, or fashion brands like Jennifer Meyer Jewelry. When I see these names, it shows me that the person who runs it is the brand but there’s a deeper meaning as well. It’s what people associate with that name. For CG Studio Interiors, it’s the founder Carli’s unique earthy meets modern design. For Jennifer Meyer Jewelry it’s the luxurious, feminine, and eclectic essence of the products. https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/fc5de22f-6fda-4b75-a448-da52213cebe3/clstudio-personal.vs.business Notes From The Studio - Personal Brand vs Business Brand: Which One Should You Build? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.chloeleonard.com/blog/website-design-tips-for-small-business monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/9e85b451-b52a-4eff-9b49-02a8c9a31f07/Website+Design+Tips+for+photographers Notes From The Studio - 7 Website Design Tips for Small Business Owners That Want to Convert 3. Make Your Site Easy to Navigate If your navigation feels cluttered or confusing, people will disengage because they don’t have enough trust or understanding in your brand to move forward. Having fewer menu items and thoughtful page structure help visitors find what they need without friction or confusion. Let’s face it, a smooth UX experience builds trust in what the services you offer before a single word is read. https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/d6fa7577-c17f-42b2-a4bc-b3fe47987d12/web+design+for+small+businesses Notes From The Studio - 7 Website Design Tips for Small Business Owners That Want to Convert 4. Use Visuals with Purpose Visuals such as photography and design elements, like fonts, colors, and even patterns, should support and elevate your message, not distract from it. At CL Studio, we value high quality imagery paired with clean layouts that allow brands to feel elevated and intentional without feeling too cluttered. Especially in this case, white space is not wasted space - it’s breathing room that is necessary to allow content to land with your audience. https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/191583bc-87c6-4cf8-9b15-df5ed455480d/web+design+agency+for+beauty+brands+cl+studio.jpg Notes From The Studio - 7 Website Design Tips for Small Business Owners That Want to Convert - 6. Build Credibility Throughout Your Site Often overlooked, testimonials, social proof, and clear explanations of your process reassure visitors that they are in the right place. Plus, this is also an SEO win! If you want to tell Google you’re an authority in your space or subjects you’re trying to rank for, having Google business reviews on your website, publication features, and step-by-step processes of what it’s like to work with you is key. People want to know they are not taking a risk by trusting you, so you need to show them. Support their choice with undeniable evidence. https://www.chloeleonard.com/blog/homepage-design-best-practices monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/843ca643-ea29-437e-92f9-16e63ebec3f9/coach+katie+crush-2.png Notes From The Studio - Homepage Design Best Practices to Keep Visitors Engaged and Scrolling - Your hero section should answer three questions instantly: 1. What is this brand? 2. Is it for me? 3. What should I do next? If visitors have to scroll or think too hard to understand your value, bounce rate rises. https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/c75819bd-2db6-4fd7-926b-feb66720a8e2/homepage+best+practices+web+design.png Notes From The Studio - Homepage Design Best Practices to Keep Visitors Engaged and Scrolling - Consistency Builds Trust and Keeps People Scrolling When it all boils down, engagement is about emotional safety and recognition just as much as visuals. When your messaging, visuals, and tone feel cohesive across your homepage and other platforms, visitors stay longer because the experience feels intentional and professional. As a creative agency for small businesses, one of the biggest tells in our experience between looking established and looking DIY is that your content and image are both consistent. https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/52b5984c-12a4-41a3-b225-4a17c77564a0/homepage+design+best+practices.png Notes From The Studio - Homepage Design Best Practices to Keep Visitors Engaged and Scrolling - Make it stand out Designing flexible sections, scalable messaging, and structure allows your brand to have the opportunity to expand with new offers or services. Strong brand design for small businesses should never feel temporary - the opposite is true. It should support long term evolution. https://www.chloeleonard.com/blog/branding-for-therapists monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/35d22af3-b982-4ea1-9e80-38716a92ee41/branding+for+psychologists Notes From The Studio - Branding for Therapists: How to Build Trust and Attract Ideal Clients - Start With Intention, Not Design The strongest therapist brands are built from the inside out and authentic branding starts with intention. Before choosing visuals or writing copy, it is essential to understand: Who do you serve and why? What kinds of clients do you do your best work with? What values guide your practice? What do you want people to feel after working with you? When these questions are answered thoughtfully, your brand begins to shift and align with its core values. This strategic foundation allows everything else to feel intentional rather than pieced together. https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/afc6fe3c-a2c9-45e4-8a1d-f6f6428e231b/brandingfortherapists Notes From The Studio - Branding for Therapists: How to Build Trust and Attract Ideal Clients - Your Brand Voice Should Feel Human Another critical piece of therapist branding is voice. From my experience working with therapy clients at a boutique branding agency, how you speak to your potential clients through your branding matters just as much as what you say in your practice. https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/6c25b5b7-63cc-4e67-8cae-1de95a511295/therapy+brand+design Notes From The Studio - Branding for Therapists: How to Build Trust and Attract Ideal Clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/15e67145-9c5c-4432-8bc4-a06a0e4ca7d4/web+design+agency+for+therapists-min.png Notes From The Studio - Branding for Therapists: How to Build Trust and Attract Ideal Clients Curious what a branding project for therapists looks like at CL Studio? Take a look at our recent project for San Diego–based Elevé Therapy & Co, where we evolved a one-person therapy practice into a fully realized, multi-practitioner brand through thoughtful branding and web design. SEE THE PROJECT https://www.chloeleonard.com/blog/minimalist-branding-examples monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/6d7c6935-7194-4378-9f18-07fc98b295d9/logo+design+for+therapists Notes From The Studio - 10 Minimalist Branding Examples That Inspire Simplicity and Impact 1. A Monogram with Meaning Minimalist monograms reduce complexity while capturing essence. Think of mark designs that use negative space and subtle letterforms to say more with less. Want to know why these marks feel so timeless? It’s because they prioritize structure that can stand on its own over decoration. While decoration is often dependent on what’s trendy or what’s “in”, a clear monogram is lasting, making it an instant classic. https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/ec3f7aed-31ee-4b99-b340-721606f95b3e/typography-minimalist-branding Notes From The Studio - 10 Minimalist Branding Examples That Inspire Simplicity and Impact 3. Elegant Typography-First Identity One of the most underrated parts of minimalist branding is how much room it gives typography to shine. When you remove excess graphics, patterns, and visual noise, the words and the way they’re styled take center stage. The right typeface can carry just as much personality as a logo mark, sometimes even more. Thoughtful hierarchy is what makes typography really work - your audience knows exactly where to look and how to move through your content. Nothing feels confusing or overwhelming, but rather easy and intentional. At its best, typography-led branding feels confident without trying too hard. It shows trust in your message and lets your brand feel curated, cohesive, and quietly powerful. https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/da47d709-3b85-4749-96f7-5f0cb61edb20/minimalistic+branding+examples Notes From The Studio - 10 Minimalist Branding Examples That Inspire Simplicity and Impact 5. Strategic Use of White Space If I had to narrow minimalism down to one thing, white space is king. It’s one of the most powerful tools in minimalist branding, let alone branding overall. What does this mean exactly? Generous breathing room around logos, headlines, and photography creates an undeniable focus around your brand and lifts the overall design. Creating breathing room can allow anyone experiencing your brand to take it all in without feeling overwhelmed. https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/f6bd30a6-52f6-40c8-a1fc-d68d000c788f/photography-minimalist-branding Notes From The Studio - 10 Minimalist Branding Examples That Inspire Simplicity and Impact - 7. Photography-Driven Branding Sometimes photography is the star of the show when it comes to branding. Which is why clean design paired with intentional photography allows visuals to carry emotion and narrative simultaneously. When visual storytelling is aligned with a minimalist framework, it feels authentic and powerful. Photography does the heavy lifting in a brand, and that’s where minimalist design really shines. https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/3362c3ec-be3d-4918-8c32-bf75e81807d4/brand+identity+agency+cl+studio.jpg Notes From The Studio - 10 Minimalist Branding Examples That Inspire Simplicity and Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.chloeleonard.com/blog/how-to-write-a-brand-story monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/d1f3a63a-761f-43ba-839c-2f451ffa3944/how+to+write+a+brand+story+image+3+-+png.png Notes From The Studio - How to Write a Brand Story That Connects and Converts - Consider Avaline Wine, co-founded by Cameron Diaz and Katherine Power. Instead of creating another lifestyle wine brand, they identified a clear gap in the market: a lack of transparency around ingredients and sourcing. Avaline’s story is rooted in the belief that people deserve to know what is in their wine and feel good about drinking it. It’s their purpose that drives their messaging, their packaging, and their education-first approach. Avaline does not rely on gimmicks to stand out. Their audience immediately understands why the brand exists, who it is for, and what makes it different. When your story is rooted in truth it becomes easier for the right people to recognize themselves in it. That recognition is what builds emotional connection and emotional connection is what drives loyalty. https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/7adbbe0f-03ea-4f93-80db-ff2647db0ad3/how+to+write+a+brand+story+image+2+-+png.png Notes From The Studio - How to Write a Brand Story That Connects and Converts - Again, Avaline Wine is a strong example of this! Rather than making broad claims about being “clean” “or “better for you”, they specify what exactly that means (because everyone uses the word “clean” these days), clearly stating what is in their wine: organic grapes, minimal intervention, and no unnecessary additives or hidden ingredients. This level of transparency turns vague language into something concrete and credible. This clarity removes friction from the decision making process and helps potential clients feel confident choosing you. When your story is clear enough to be understood quickly and remembered easily, trust follows naturally. https://www.chloeleonard.com/blog/brand-consistency-checklist monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/e8c5f095-c7b8-41f2-9c16-4b0b884964af/brand+consistency+checklist+for+small+businesses.png Notes From The Studio - Brand Consistency Checklist: 25 Things to Audit Right Now - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/1767632118079-KF3F3E1KUVXS6P1X8BOK/pilates+studio+web+design+agency.jpg Notes From The Studio - Brand Consistency Checklist: 25 Things to Audit Right Now - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.chloeleonard.com/blog/category/Web+Design monthly 0.5 https://www.chloeleonard.com/blog/category/Email+Marketing monthly 0.5 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Creative Agency for Small Business | Chloe Leonard Studio https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/29a3f8fb-a73e-4de6-9343-6719d4da2ba2/boutique+creative+agency+for+home+builders.png Creative Agency for Small Business | Chloe Leonard Studio https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/181189cc-327f-41c5-8db1-87d33f326200/web+design+for+fashion+showroom.png Creative Agency for Small Business | Chloe Leonard Studio https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/c532e3ba-3b4e-46fe-9f48-c1936df57a74/creative%2Bagency%2Bfor%2Bsmall%2Bbusiness%2Bwellness-min_compressed+%281%29.png Creative Agency for Small Business | Chloe Leonard Studio https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/442a5502-ba73-4d21-8c58-c237c64974ab/branding%2Bagency%2Bfor%2Bpodcasts-min_compressed+%281%29.png Creative Agency for Small Business | Chloe Leonard Studio 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https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/ef296dfc-532e-4272-8883-8fc7d197dea8/interior+design+squarespace+website+min.jpg Boutique Brand Agency | For Small Business https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/1767123604333-L17FR46SXND5J0VHTRGG/brand%2Bdesign%2Bfor%2Bhair%2Bscrub-min.png Boutique Brand Agency | For Small Business "Chloe has been instrumental in building and growing our business. From branding and website development, to blogs and overall messaging, she has shaped the entire landscape of our practice in a way that has exceeded our expectations.  She is incredibly efficient, highly proactive, and always one step ahead. Chloe and her digital brand agency team bring exceptional ideas, strategic insight, and a deep understanding of our vision, executing everything with precision and creativity. Beyond her immense talent, Chloe is an absolute joy to work with. I cannot recommend her highly enough to any business looking for a true partner who will elevate their brand and drive real growth.” – Carly Klein, President of National Hair Loss Medical Aesthetics https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/8013cfdb-a8fa-400d-8430-e85719a1a4ed/branding+for+boutique+therapy+group.jpg Boutique Brand Agency | For Small Business "Chloe understood exactly what my therapy practice needed to elevate to the next level! Her ability to craft a cohesive brand identity and design a stunning, user-friendly website made all the difference. I will absolutely be recommending her to anyone looking for expert branding and web design. My favorite part of working with CL Studio was Chloe’s talent for translating my vision into a brand and website that not only looks beautiful but also functions seamlessly. She took the time to truly understand my goals and delivered a final product that exceeded my expectations. If you're looking for a designer who genuinely cares about your brand’s success, CL Studio is the perfect choice!" — Erica, Founder of Elevé Therapy & Co https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/4f1b49ae-c469-41d8-bd62-67ca0cdfef23/web+design+for+career+coach.jpg Boutique Brand Agency | For Small Business "10/10, 5 Stars, 100% Satisfaction. My experience working with Chloe was exceptional. Her design chops were matched only by her customer service, quality of results, and speed of execution. She not only listened to my vision but brought great ideas to the table that elevated the final website design. As a result, I've received incredible feedback, my brand perception has increased, and I've even received new leads just from SEO strategy alone. I would hire Chloe again in a heartbeat and recommend her to any business owner. I have really high expectations for customer service and excellence in results and Chloe hit all of them and more.” — Brooke Taylor, Top Coach for Female Executives https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/883c8c24-6310-40bc-91b3-3f954f2107a1/branding+for+motivational+speakers.jpg Boutique Brand Agency | For Small Business “Working with Chloe was the most smooth and efficient process I’ve ever had when building a website … and I’ve been through the process many times in all my businesses! When going through the discovery phase, Chloe was very creative and professional. She nailed down all our ideas the first time.” — Karena Dawn, Founder of Tone It Up & The Big Silence https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/b2ff1492-377d-4a0b-80bd-29f4700d1233/branding+for+fitness+company.jpg Boutique Brand Agency | For Small Business “I'm so grateful for your help and support as we made such a huge transition this year. Seriously could NOT have done it without you and we are so incredibly proud of the new site which will use as such a massive launching platform for when we go to launch the app. I always felt like the (old) website honestly stopped me from being the best that I could for my audience and creating new things which I know I could be better at. So this is a little deeper for me because I felt like that always held me back and I don’t want it to hold me back anymore. But I feel like I CAN really step into my FULL POTENTIAL as far as what I can bring to my audience and THAT FEELS GOOD.” — Danielle Pascente, Creator of the DP FIT App https://images.squarespace-cdn.com/content/v1/63cac6dbc621bf0b2db985a9/d52a2d1d-a403-4c11-be12-f1233c908016/web+design+for+nashville+interior+designer.jpg Boutique Brand Agency | For Small Business “Chloe, you absolutely understood the assignment. I loved working with you and watching your creative vision bring my website and branding dreams to life. As a fellow creative in a different field, I really got to experience your creative gift from a client perspective, which is something I do not get to do often (as I'm usually on the Creator side) and you made everything so fun and easy - you're truly a magician. My favorite part was probably just the excitement and anticipation of each new thing you'd show me, and then just being blown away by it all. 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