Boutique Maui Hotel
Nestled in Kihei on the southwest shore of Maui, The Maui Oceanside Hotel is a boutique retreat where guests can immerse themselves in the beauty of the island—whether that means lounging poolside, strolling along the beach, or setting out to explore Maui’s many landscapes. Perfectly located between land and sea, it offers the best of both worlds.
Brand Naming
Brand Strategy
Brand Design
Copywriting
Photography Direction
OUR APPROACH
The rebrand was born from a desire to reposition the property as a heritage boutique hotel with a modern twist. Originally built in the 1970s and acquired by its current owners in 2016, Maui Oceanside had become a familiar name for travelers seeking comfort and convenience. But while its reputation was strong, the visual identity and brand presence were outdated, no longer reflective of the hotel’s authentic roots, warm service, or the energy needed to connect with younger, more adventurous travelers.
That’s where we came in. CL Studio led a full rebrand and strategy engagement, creating a foundation that would honor the hotel’s legacy while attracting the modern traveler. We crafted a cohesive brand system including refreshed strategy, messaging, and copywriting, along with original illustration, pattern design, and marketing collateral. Photography guidance helped tie everything together with a consistent visual narrative. The result is a brand that feels lively, approachable, and bespoke—positioning Maui Oceanside Hotel as both a Maui classic and a vibrant, contemporary boutique experience.
