Small Business Branding, Designed to Grow With You
Brand identity design for small businesses ready to grow with confidence, clarity, and a brand that finally feels like it can finally own the room for years to come.
Behind every great brand is a strategy worth standing on.
As a small business branding agency, we help founders create brands that feel clear, elevated, and built to attract the right opportunities. For those tired of piecing things together alone, we distill your vision into a refined brand identity that feels true to who you are now and ready to grow with you.
DEFINE THE VISION
REFINE THE BRAND
SHOW UP READY TO EXPAND
A boutique branding experience that meets you where you’re at.
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Brand Strategy & Messaging
Getting clear on who you are, who you’re for, and how you show up.
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Visual Identity Design
A cohesive visual system that brings your brand to life.
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Brand Guidelines
Clear rules to keep your brand consistent as you grow.
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Brand Collateral
Supporting pieces that help your brand show up everywhere.
Curious about our specific packages? Download our investment guide here
Built for Passionate Founders, Small Teams, and Service-Driven Brands
Our branding clients are …
Early-stage founders who’ve grown their side hustle into a full-time business and are ready to upgrade from DIY beginnings into a brand that finally match their ambition. One that feels legitimate, cohesive, and capable of supporting real growth.
Experienced business owners who are seeking a full-scale transformation, a high-caliber, strategic brand and digital presence built with precision, professionalism, and trust. So they can scale their next chapter with clarity and confidence.
Brands Built In Good Company
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National Hair Loss Medical Aesthetics
BEAUTY
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Build Trust Homes
HOME
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Maui Oceanside Hotel
HOSPITALITY
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August Showroom
FASHION
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Elevé Therapy & Co
THERAPY
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Leah Black
WEDDING PHOTOGRAPHY
Serving Various Industries As A Small Business Branding Agency
Med Spas & Skincare Brands
health & wellness professionals
fitness & pilates Studios
Interior design & Stylists
Therapists & coaches
photographers
BOUTIQUE hotels & home builders
real estate agents & consultants
product-based startups launching on shopify
CREATING CLIENT RESULTS WITH STAYING POWER
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More than double Black Friday/Cyber Monday revenue from one year to the next
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Sold out products in the first week of launch
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Email campaigns with a 44% open rate average with thousands of subscribers
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Collaborations with major brands like Free People and Bala
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200% site traffic growth after a rebrand and website refresh
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New clients and customers acquired through SEO strategy
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Features in publications like Architectural Digest, Bustle, Forbes, and more!
Trusted By Founders Nationwide
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Carly Klein, President of National Hair Loss Medical Aesthetics
“Chloe has been instrumental in building and growing our business. From branding and website development, to blogs and overall messaging, she has shaped the entire landscape of our practice in a way that has exceeded our expectations.
I cannot recommend her highly enough to any business looking for a true partner who will elevate their brand and drive real growth.”
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Karena Dawn, Founder of Tone It Up & The Big Silence
“Working with Chloe was the most smooth and efficient process I’ve ever had when building a website … and I’ve been through the process many times in all my businesses! When going through the discovery phase, Chloe was very creative and professional. She nailed down all our ideas the first time.”
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Erica Basso, Founder of Elevé Therapy & Co
“Chloe understood exactly what my therapy practice needed to elevate to the next level!
She took the time to truly understand my goals and delivered a final product that exceeded my expectations. If you're looking for a designer who genuinely cares about your brand’s success, CL Studio is the perfect choice!” -
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Brittany Piper, Founder of Body-First Healing
“We absolutely loved working with Chloe and her team. From helping us to hone in on our brand vision and mission, to guiding us in simplifying our message, and even organizing our content in a way that was easier to navigate. She went above and beyond to deliver on her work, her efficiency and creativity.
With CL Studio, we felt seen, understood and taken care of from beginning to end.” -
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Rayna Greenberg, Co-Host of Girls Gotta Eat Podcast
“I have loved working with Chloe for our business and have tapped her many times over the years to build our website, work on email marketing, and create social media assets.
She is tremendously reliable and creative; there's truly no one like her.”
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Becky LaChance, Creator of BecksLivesHealthy
“Chloe has been one of my absolute favorite people to work with. We’ve collaborated on several projects now, and she always brings my vision to life with such ease and creativity. She recently created my dream website, and I couldn’t be happier with how it turned out. Highly recommend working with her!”
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Carli Grommet, Founder of CG Studio Interiors
“I hired Chloe to design my website for my interior design studio, as well as do a mini brand refresh and I could not be happier with the result. On top of just being a wonderful human, her eye for thoughtful design and unique elements in her work really help to elevate brand presence. We get so many compliments on our website and brand, and it has helped bring us many clients over the years. Chloe will always be my go-to for any branding/web updates in the future, and would recommend her to anyone looking to take your brand or website to the next level!”
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Leah Black of Leah Black Photography
“Chloe Leonard Studio is truly the best. I first reached out to Chloe and her team when I needed help refining my logo and brand kit. I had a vision in mind, and they completely brought it to life. They were patient, collaborative, and listened to every bit of feedback to make sure it was perfect.
I recently worked with them again on a mini website refresh, and once again, it felt like they just understood me and my vision. Finding Chloe and her team was such a gift.” -
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Angela Gillespie, Fractional CEO
“Chloe is one of the best design partners I've ever had in my 30 years in business.
She has a great eye for unique design that truly brings out a brands promise. She's easy to work with, deadline focused and easily adaptable to feedback. High praise for Chloe!”
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Danielle Pascente, Founder of DPFIT
“I'm so grateful for your help and support as we made such a huge transition this year. We seriously could NOT have done it without you and we are so incredibly proud of the new site which will use as such a massive launching platform for when we go to launch the app.
I always felt like the (old) website honestly stopped me from being the best that I could be for my audience. I feel like I can step into my full potential as far as what I can bring to my audience now.”
Why CL Studio?
Every project we do, helps a small business evolve to a better version — guaranteed.
With a decade of experience as a small business branding agency working with hundreds of brands in a variety of industries, we know what makes a brand truly great, both inside and out. Internally, we clarify your brand strategy; externally, we elevate your visual presence so every touchpoint aligns with your vision, resonates with your audience, and reinforces your value with clarity and purpose.
For Brand Builders
Because the business behind standing out is something you have to do alone.
Read The Blog
Notes From The Studio is where brand strategy, design, and business meet — with real stories, honest advice, and notes for businesses ready to grow with intention.
Download Our Free Brand Audit Guide
Feel like your brand is missing the mark? Not sure where to start. As a creative agency for small business for almost a decade, we know where a brand needs a little TLC. That’s why we created the free brand audit guide so you can take your brand consistency, alignment, and look into your own hands.
Your brand’s next ally awaits.
designed for the brand you’re becoming.
Branding FAQs — What You Need to Know
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You are likely ready if your business has outgrown its current look, feels inconsistent, or no longer reflects the level of work you provide. If you are hesitating to raise prices, pitch yourself, or market your business because your brand or website does not feel aligned, that is often the clearest sign. As a small business branding agency of ten years, we know that investing in branding or a new website is less about timing it perfectly and more about building a foundation that supports where you are going next.
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A logo is one visual element. A brand identity is the full system that surrounds it — your typography, color palette, imagery style, messaging direction, and how everything works together across platforms. As creative agency that specializes in small business branding, we focus on building identity systems, not standalone logos, so your brand shows up cohesively and intentionally everywhere it lives.
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Most branding projects take between 4–6 weeks, depending on scope and responsiveness. Our small business branding process is structured and efficient, allowing us to move with clarity while still leaving room for thoughtful collaboration and refinement.
If you want to learn more about our packages, download our Investment Guide here!
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Our work is intentionally strategy-led, which means visuals are always informed by clear direction. While we don’t offer standalone logo design, our small business branding packages are designed to meet you where you are — whether you need foundational clarity, a refined identity system, or a full brand build that brings it all together.
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Start by reaching out through our inquiry form here and telling us a bit about your brand and where you’re headed. We’ll take it from there, guiding you toward the right next step and making the small business branding process feel clear, supportive, and easy from day one.