Web Design For Small Businesses Built to Reflect Your Brand — and Move It Forward
Squarespace, Shopify, and ShowIt websites built to support real growth, clients, and momentum. All while being beautiful and functional.
TEMPLATE-BASED & CUSTOM WEB DESIGN FOR
Where strategic web design meets thoughtful small business growth.
For almost a decade, we’ve offered strategic web design for small businesses that goes beyond aesthetics, creating user-focused websites aligned with real business goals. Whether built on Squarespace, Shopify, or ShowIt, each site is thoughtfully structured with SEO fundamentals and conversion-led user flow, to support both service-based brands and eCommerce businesses, with optional strategy and copy support to ensure your online presence feels clear, credible, and built to grow.
We handle the tech, so you don’t have to
Built around your business & your audience
Clarifying UX to guide people to book or buy
Designed to build trust, & support higher-value opportunities
Our Web Design & Development Services
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Custom Web Design
A high-performing, custom-built site on Squarespace or ShowIt that reflects your brand at its best.
For brands that have outgrown the usual and are ready to elevate, our web design for small businesses experience builds a distinct, strategic online presence that reflects your brand’s expertise and ambition. -
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Template-Based Web Design
Your brand, beautifully online without a drag-out timeline.
This streamlined experience turns a premium Squarespace GoLiveHQ template into a refined, fully branded website in just one week, designed and optimized by our team so you don’t to go at it alone. -
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Shopify e-Commerce Web Design
A polished Shopify store built quickly, strategically, and without the custom-site price tag.
Perfect for early-stage product brands, we use advanced Shopify 2.0 templates to create a beautiful, strategic e-commerce site at a fraction of custom-build costs, so you can look professional, sell confidently, and grow sustainably from day one.
What’s Included In Every Web Design Project
If there’s one thing you don’t want to miss, it’s the juicy details.
Internal Strategy & Site Map Design
Platform-Specific Build (Squarespace, Shopify, ShowIt)
Basic SEO Setup
Mobile Responsiveness
Custom Visuals & Brand Integration
Optional Copywriting Support
Post-Launch Support / Instructional Videos
Built for Passionate Founders, Small Teams, and Service-Driven Brands
Our WEB DESIGN clients are …
Early-stage founders who’ve grown their side hustle into a full-time business and are ready to upgrade from DIY beginnings into a brand that finally match their ambition. One that feels legitimate, cohesive, and capable of supporting real growth.
Experienced business owners who are seeking a full-scale transformation, a high-caliber, strategic brand and digital presence built with precision, professionalism, and trust. So they can scale their next chapter with clarity and confidence.
Websites Built In Good Company
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National Hair Loss Medical Aesthetics
SQUARESPACE
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Elevé Therapy & Co
SHOWIT
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Synthesis Fit
SQUARESPACE
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Restormé
SHOPIFY
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Ascend Pilates
SQUARESPACE
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Leah Black Photography
SHOWIT
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CG Studio Interiors
SQUARESPACE
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Lexfish Pilates
SQUARESPACE
Web Design for Small Businesses Across a Range of Industries
Med Spas & Skincare Brands
health & wellness professionals
fitness & pilates Studios
Interior design & Stylists
Therapists & coaches
photographers
BOUTIQUE hotels & home builders
real estate agents & consultants
product-based startups launching on shopify
CREATING CLIENT RESULTS WITH STAYING POWER
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More than double Black Friday/Cyber Monday revenue from one year to the next
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Sold out products in the first week of launch
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Email campaigns with a 44% open rate average with thousands of subscribers
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Collaborations with major brands like Free People and Bala
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200% site traffic growth after a rebrand and website refresh
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New clients and customers acquired through SEO strategy
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Features in publications like Architectural Digest, Bustle, Forbes, and more!
Trusted By Founders Nationwide
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Carly Klein, President of National Hair Loss Medical Aesthetics
“Chloe has been instrumental in building and growing our business. From branding and website development, to blogs and overall messaging, she has shaped the entire landscape of our practice in a way that has exceeded our expectations.
I cannot recommend her highly enough to any business looking for a true partner who will elevate their brand and drive real growth.”
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Karena Dawn, Founder of Tone It Up & The Big Silence
“Working with Chloe was the most smooth and efficient process I’ve ever had when building a website … and I’ve been through the process many times in all my businesses! When going through the discovery phase, Chloe was very creative and professional. She nailed down all our ideas the first time.”
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Erica Basso, Founder of Elevé Therapy & Co
“Chloe understood exactly what my therapy practice needed to elevate to the next level!
She took the time to truly understand my goals and delivered a final product that exceeded my expectations. If you're looking for a designer who genuinely cares about your brand’s success, CL Studio is the perfect choice!” -
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Alexis Fischer of Lexfish Pilates
“Chloe just gets it. She listens to your vision and takes it to a whole new level as a specialist in web design for small businesses. My stress level was zero thanks to her ability to see my mood boards and hear my thoughts! Her talent is undeniable and I am happy I invested my brand into CL Studio.”
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Brittany Piper, Founder of Body-First Healing
“We absolutely loved working with Chloe and her team. From helping us to hone in on our brand vision and mission, to guiding us in simplifying our message, and even organizing our content in a way that was easier to navigate. She went above and beyond to deliver on her work, her efficiency and creativity.
With CL Studio, we felt seen, understood and taken care of from beginning to end.” -
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Rayna Greenberg, Co-Host of Girls Gotta Eat Podcast
“I have loved working with Chloe for our business and have tapped her many times over the years to build our website, work on email marketing, and create social media assets.
She is tremendously reliable and creative; there's truly no one like her.”
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Becky LaChance, Creator of BecksLivesHealthy
“Chloe has been one of my absolute favorite people to work with. We’ve collaborated on several projects now, and she always brings my vision to life with such ease and creativity. She recently created my dream website, and I couldn’t be happier with how it turned out. Highly recommend working with her!”
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Carli Grommet, Founder of CG Studio Interiors
“I hired Chloe to design my website for my interior design studio, as well as do a mini brand refresh and I could not be happier with the result. On top of just being a wonderful human, her eye for thoughtful design and unique elements in her work really help to elevate brand presence. We get so many compliments on our website and brand, and it has helped bring us many clients over the years. Chloe will always be my go-to for any branding/web updates in the future, and would recommend her to anyone looking to take your brand or website to the next level!”
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Leah Black of Leah Black Photography
“Chloe Leonard Studio is truly the best. I first reached out to Chloe and her team when I needed help refining my logo and brand kit. I had a vision in mind, and they completely brought it to life. They were patient, collaborative, and listened to every bit of feedback to make sure it was perfect.
I recently worked with them again on a mini website refresh, and once again, it felt like they just understood me and my vision. Finding Chloe and her team was such a gift.” -
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Angela Gillespie, Fractional CEO
“Chloe is one of the best design partners I've ever had in my 30 years in business.
She has a great eye for unique design that truly brings out a brands promise. She's easy to work with, deadline focused and easily adaptable to feedback. High praise for Chloe!”
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Danielle Pascente, Founder of DPFIT
“I'm so grateful for your help and support as we made such a huge transition this year. We seriously could NOT have done it without you and we are so incredibly proud of the new site which will use as such a massive launching platform for when we go to launch the app.
I always felt like the (old) website honestly stopped me from being the best that I could be for my audience. I feel like I can step into my full potential as far as what I can bring to my audience now.”
Why CL Studio?
There’s a difference between a website that looks good and one that does its job — we design both.
As a branding-first website design agency, we specialize in web design for small businesses that want a site built with intention, not guesswork. Through thoughtful UX/UI website design, custom website design, and seamless website development, we create online experiences that feel aligned, easy to navigate, and built to convert. Whether you’re working with a Squarespace web designer or a Shopify web designer, our approach connects website design and branding so every touchpoint reflects who you are and supports real growth.
For Brand Builders
Because the business behind standing out is something you have to do alone.
Read The Blog
The Studio Edit is where brand strategy, design, and business meet — with real stories, honest advice, and notes for businesses ready to grow with intention.
Download Our Free Website Audit Guide
Not sure if your website is working as hard as it should be? After nearly a decade of specializing in web design for small businesses, we know exactly where things tend to fall apart. That’s why we created our free website audit guide, to help you quickly spot what’s working, what’s not, and where to focus next.
Your website’s next ally awaits.
Ready to Launch a Website That’s BEAUTIFULLY Built to Perform?
Web Design FAQs — What You Need to Know
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Timelines depend on the type of site you’re building. Our Website in a Week experience delivers a polished Squarespace site in just one week, while fully custom websites typically take 5–7 weeks. We outline the full timeline upfront and guide you through each phase so the process feels clear and manageable from start to finish.
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Squarespace is best suited for service-based businesses and content-driven brands that want a streamlined, easy-to-manage site with strong design flexibility. Shopify is built specifically for eCommerce and is ideal for product-based businesses that need inventory management, payments, shipping, and scalability baked in. We’ll help you choose the platform that best supports how you sell and grow.
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ShowIt offers a high level of creative freedom and is best for brands that want a highly visual, editorial-style website. It does not have built-in eCommerce capabilities and uses WordPress on the backend for blogging, which makes it more advanced and flexible but also a bit more hands-on. Squarespace is more streamlined and all-in-one, with built-in eCommerce and an intuitive interface, making it a great choice for small businesses that want a beautiful site that’s easy to manage long-term.
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Yes, and we want you to feel confident doing so! All of our websites are designed to be easy to manage, even if you’re not tech-savvy. You’ll receive instructional videos and two weeks of post-project support so you’re never left guessing once your site is live.
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We provide copy guidance and strategic support, including website outlines, structure recommendations, and refinement of existing copy. Full copywriting is not included unless noted and can be added as an additional service with the help of one of our recommended copywriters. This approach ensures your messaging is clear, intentional, and aligned, without slowing down your timeline.
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Yes! Every website includes foundational SEO setup, including page titles, meta descriptions, clean site structure, image resizing for performance, and keyword-informed alt descriptions to support search visibility. While this isn’t a full ongoing SEO strategy for web design for small businesses, it gives your site a strong, thoughtful foundation to be discovered and grow over time. If you’re curious about a more long-term and in-depth SEO strategy for your website, start the conversation here and we can build a plan that is catered to your more advanced goals.
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Yes. All website projects require finalized logos, colors, and fonts before design begins. If branding isn’t complete yet, we recommend starting with a branding package first to ensure your website feels cohesive, intentional, and aligned from the start.
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GREAT question, and one that’s important to clarify upfront, because these are the “fine print” items that can impact project scope, budget, and timeline. Depending on your needs, additional costs may apply for things like: font licensing and photography assets, professional copywriting, advanced SEO strategy, premium apps, website hosting and subscriptions, printing or production fees, and any revisions beyond the included rounds.
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Start by reaching out through our inquiry form here and telling us a bit about your goals for web design and where you’re headed. We’ll take it from there, guiding you toward the right next step and making the process feel clear, supportive, and easy from day one.