Branding and Web Design for Fitness Trainer
To say this project was a full-circle moment would be an understatement. Danielle Pascente—an industry leader and fitness coach known for her high-energy, efficient strength and HIIT workouts—is on a mission to help people love movement and believe in themselves. As a former multi-sport athlete turned fitness entrepreneur, Danielle has built a loyal community through her #DPFITCREW, bestselling training guides, and signature programming that makes fitness fun, approachable, and sustainable.
Website Design
Web Development
App Launch Support
App Programs Launch Support
Email Marketing
Social Media Design
OUR APPROACH
Back in 2018, Danielle was one of our first clients, and years later, we had the opportunity to completely reimagine her online presence. Her old site came with constant issues—downtime, scattered content, and backend systems that made it harder (not easier) to grow her brand and business.
Our goal was to create a high-converting website and brand system that not only looked great but streamlined her entire business. We migrated her from WordPress to Squarespace, restructured her content for clarity, and designed a user experience that made every path to work out with Danielle crystal clear. Whether someone wants to join her #DPFITCREW community, purchase her bestselling training guides, or stream workouts through the DPFIT App, the site now makes it effortless.
The updated branding and custom Squarespace web design reflect Danielle’s multi-faceted business and strong personal brand while reducing backend headaches and increasing revenue potential. With clear call-to-actions, organized content, and a design that highlights her unique coaching style, Danielle now has a digital home that supports her community and fuels her growth.
