Notes From The Studio

Clear thinking on branding, web design, and marketing for businesses ready to grow, transform, and own the room.

Chloe Leonard 4/30/26 Chloe Leonard 4/30/26

How to Write an About Page That Builds Trust and Books Clients

Your about page is one of the most visited pages on your website, and most business owners get it completely wrong. Here's how to write one that builds trust and converts.

Chloe Leonard 4/29/26 Chloe Leonard 4/29/26

How to Create a Landing Page That Actually Converts

A landing page has one job: convert visitors into leads or buyers. Here's the anatomy of a high-converting landing page and the most common mistakes that kill conversion rates.

Chloe Leonard 4/23/26 Chloe Leonard 4/23/26

What Is UX Design and Why Does It Matter for Your Small Business Website?

UX design isn't just for tech companies. It's the reason visitors stay on your website, understand your offer, and actually contact you. Here's what it means for small businesses.

Chloe Leonard 4/21/26 Chloe Leonard 4/21/26

Showit vs WordPress: Which Website Platform Is Right for Your Business?

Trying to choose between Showit and WordPress? Here's an honest comparison of both platforms, design flexibility, SEO, ease of use, and cost, to help you decide.

Chloe Leonard 4/20/26 Chloe Leonard 4/20/26

How to Write Website Copy That Converts (Even If You Hate Writing)

Good website copy isn't about sounding smart. It's about saying the right things in the right order. Here's a framework for writing copy that actually converts visitors into clients.

Chloe Leonard 4/16/26 Chloe Leonard 4/16/26

Color Psychology in Web Design: How to Use Color to Influence Users

Understand how different colors affect user behavior and how to apply color theory in your website design.

Chloe Leonard 4/15/26 Chloe Leonard 4/15/26

Website Accessibility Tips Every Business Owner Should Know

Ensure your website is usable and inclusive for all with these essential accessibility tips and tools for small business owners.

Chloe Leonard 4/8/26 Chloe Leonard 4/8/26

Showit vs. Squarespace vs. Shopify: Which Platform Is Right for Your Brand?

Choosing between Showit, Squarespace, and Shopify? Here's an honest comparison from a web designer who works with all three, and how to choose.

Chloe Leonard 4/6/26 Chloe Leonard 4/6/26

How Much Does a Custom Website Cost? A Small Business Owner's Guide

Website pricing ranges from $500 to $30,000+. Here's an honest breakdown of what small businesses pay for web design, and what drives the cost.

Chloe Leonard 4/3/26 Chloe Leonard 4/3/26

The Complete Branding Guide for Therapists and Mental Health Professionals

Your brand should speak for you before the first session. A complete guide to building a therapy practice brand that communicates warmth, trust, and expertise.